Bringing design nirvana to finance.

First round is on me ... UI design isn't just an art - it's a service ... Confidence a design team understands your aesthetic expectations is essential. Contact us, we'll do a quick NDA and deliver first-pass recommendations, usability feedback and a few key concept screens you can shop around your group. gratis.

  • As far as the customer is concerned, the interface is the product.
    Jef Raskin
  • There is no such thing as a boring project. There are only boring executions.
    Irene Etzkorn
  • Design everything on the assumption that people are not heartless or stupid but marvelously capable, given the chance.
    John Chris Jones
  • If I had asked people what they wanted, they would have said faster horses.
    Henry Ford
  • If you think good design is expensive, you should look at the cost of bad design.
    Ralf Speth
  • (Application design) will save the world right after rock and roll does.
    David Carson

Design for Finance.

Financial design isn’t website design. Our apps rarely contain the photographs, widgets and eye-candy you’ll find on most website. Screen real-estate is at a premium and our users are geared towards performing functions; finding market research, placing trades, generating reports.

Our apps while complex are often needlessly complex. When designing for finance you can’t overlook the human element; how humans and content interact, how data is sifted, sorted, categorized, delivered and how it can be digested easiest by people. Making users go out and cherry pick various bits of information in large systems is difficult. Aggregating data, defining roles and delivering your content in context - is efficient, easy to use and enjoyable. I often hear ‘design for the lowest common denominator’ (design for stupid). However, I inherently believe that most people are endlessly capable when we give them the correct tools and chance.

One-way streets, where we only push data are quickly becoming dead ends. Two-way streets where users heavily interact with our data is better. Better still is a model that helps users ACT on our data. Be it through a network of peers (a closed social network is a close one), active filtering through lenses, trade history, or mashups. How well we accomplish this robust simplicity will determine how well our brand and products are received.

"Simplicity is the ultimate sophistication." - Leonardo da Vinci

Awesome clients we've worked with...

Study, Evaluate, Evolve, Deliver.

Design is not just what it looks like and feels like. Design is how it works. (Jobs)
Our focus is on creative prototyping for financial applications. Most of our work is generated in Photoshop, Illustrator and wireframes. We also have the capability to deliver HTML/Jquery/CSS that's ready to hand off to your development team, and style-guides to keep your application consistent as it grows.

  • You can have everything in life you want, if you will just help other people get what they want.
    Zig Ziglar
  • We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.
    Jeff Bezos
  • A cloud near the constellation Aquila contains enough ethyl alcohol to fill 400 trillion trillion pints of beer.
  • Great things in business are never done by one person. They're done by a team of people.
    S. Jobs


A few posts about all types of design.

Three E's of App Loyalty.

Posted in - Financial Design

If we create financial interfaces that are aesthetically appealing (enticing), that enables users, and enriches their trade experience we build brand loyalty...

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Universal Basic Income.

Posted in - Other

If we're in IT we're fortunate. I've visted countries like Egypt, Kenya, Ethiopia, Indonesia, Haiti, Cambodia, Cuba: We're very fortunate. Regardless of our financial security there's always that nagging voice:

Read more

About Us.

I'm Cire (pronounced:ˈsīrə) and I own Human Interface. After working in the financial sector in NYC for 8+ years I opened up a design shop in Singapore, in 2008. I now split my time between the cities, both have a LOT to offer.

My team varies depending on project load - I have team members in Argentina, Singapore and Thailand. I always try to source (and keep) the best talent, regardless of location. I act as a single point of contact, handling most meetings, client relations and the majority of the design work, some things you just can't outsource.

I rarely take on more than 6 clients a year - and 90% of my business comes from my network and word-of-mouth - I've never advertised. The financial arena is a small one. I do my best to keep my reputation up - and network growing.